UK Cinemas Open For Business

Boomerang opens back up UK Vue advertising network

As the UK government gradually eases lockdown restrictions, Boomerang Media are excited to now be in the planning stage for Vue Entertainment re-opening their cinemas across England.

An early -July opening from the cinema chain is on track as they prepare for a busy summer of  film, starting with the highly anticipated Christopher Nolan film Tenet and then followed by a myriad of family films like Mulan, The Secret Garden, Wonder Woman & Spongebob all due for release by the end of August. I’m sure many, like us, are also looking forward to heading back to the big screen experience. In fact in a recent YouGov Poll, 67% of Brits stated that they prefer the viewing experience in the cinema compared to streaming.

With many film releases postponed during the Spring, it means that the Autumn schedule is packed full of blockbusters like Bond: No Time To Die, Black Widow, The King’s Man and Top Gun: Maverick all showing before the end of the year.

Whilst seat capacity will be capped in theatres, Vue are increasing the number of screenings for each film with larger time gaps in-between the screenings to allow for social distancing to take place successfully. This will allow them the capacity to operate at peak pre-lockdown admission levels.