Boomerang joins Ad Net Zero!

Boomerang Media, the UK’s leading in-venue DOOH media owner, is proud to announce its commitment to achieving long-term carbon reduction by joining Ad Net Zero, the ad industry’s sustainability initiative aiming to help the advertising industry drive growth that’s better for the planet and better for business.

With close to 3,000 digital screens across the UK, and an AV business that supports additional extensive infrastructure, Boomerang is keen to take meaningful steps towards reporting emissions and ultimately, setting reduction targets.

Commenting, Boomerang Media Managing Director Martin Smith: “We have a responsibility to understand and reduce our business emissions, not just to our clients and agencies and our landlord partners, but for the preservation of our planet’s environment. The Boomerang team is proud to have joined Ad Net Zero – we each have an important role to play in reducing or carbon footprint and making this commitment is a significant step towards that goal.”