Boomerang Media boosts reach of families by 500,000 with launch of DOOH D6s in AirHop.
Boomerang Media welcomes AirHop to its Family Play network, with the launch of D6 screens across 25 AirHop venues up and down the UK.
For the uninitiated AirHop (part of Activeon – Europe’s leading trampoline park operator), offers the ultimate indoor play experience for kids and big kids, boasting an ever-expanding portfolio of trampoline parks and activity centres, each attracting an average fortnightly footfall of 20,000 active families with an average dwell time of 100 minutes.
The addition of AirHop to the Boomerang Family Play network takes two-week potential reach to 1.4m parents and kids and increases impacts to well over 5m. In-venue dwell time is more than 60 minutes, with activities across the parks designed to keep kids entertained for hours!
D6 screens are in high-dwell-time areas, including cafes, breakout zones and reception areas, delivering a unique opportunity for brands to engage with a well-defined family audience across a prolonged period.
Commenting on the addition to Boomerang’s offering, MD Martin Smith said, “For more than 20 years our unique Family Play network has enabled brands to be present in soft play centres – by bringing AirHop live with D6s our clients now benefit from significant additional reach and extended dwell-times with families who have children up and down the age range.”
Importantly, the launch of AirHop D6s not only enables brands to increase their reach of parents but also broadens the age range of children reached via Boomerang’s Family Play network. AirHop is open to 1-year olds and upwards, but there’s a minimum ‘bounce age’ of 4 years and plenty of big-thrill activities that appeal to young teenagers too.
Tim McClure, Managing Director of AirHop said, “We are excited to be part of the Boomerang Family Play network with the launch of D6 screens across our venues. This partnership will provide brands with a unique opportunity to connect with our well-defined family audience via relevant content.”
