As gifting season looms, here’s why you should consider adding product sampling to your cinema foyer digital campaign.

The Autumn/Winter film slate has some absolute bangers on it – films that will appeal to huge swathes of the movie fanbase, from lovers of a great biopic (Springsteen) to modern classics (Wicked 2, Avatar) and family fun (Zootropolis and Cat in the Hat, in early ‘26) – and that’s just a sample of the big-screen entertainment that’s coming our way.

For brands looking to connect with these well-defined audiences, our network of 1,175 cinema foyer D6s and 69 Digiwalls delivers unrivalled multi-touchpoint reach of happy entertainment-seekers, before and after the main feature.

There’s a high audience affinity with advertising in the cinema environment – we all know that the ads are part of the experience, right? From the point that we walk into the foyer, we’re primed for media entertainment, and we’re in a great mood too, which doubles the likelihood of campaign recall.

Recent Norstat research supports this – ad recall tracks at 50% with attribution to foyer D6s and Digiwalls rising to an impressive 94% amongst those who recalled.

But as the gifting season looms, we’re here to remind you that in cinemas, Boomerang can also support your brand sampling activations alongside your digital campaign. Campaign insights prove that this is a very powerful way to engage audiences in the cinema foyer; whether it’s a fragrance sample, a book hand-out or a voucher.

The brand-to-hand experience is incredibly influential – when asked, more than 75% of respondents agree that it creates a memorable campaign and this adds +10% to brand recall. Importantly, Norstat’s data revealed that cinema product sampling can double positive brand perception and triple likelihood to purchase.

Which brand wouldn’t want benefits like that on the run-in to Black Friday and Christmas? If you’re interested to know more, simply get in touch with the media team at Boomerang.