Using Boomerang’s Health Club D6s to Efficiently Reach HNW Investors 

For finance and wealth management brands, the AB 35–54 audience is one of the most commercially valuable segments in the UK; this is a life stage defined by higher earnings, more well-established financial foundations (pensions, properties etc.), and a sharper focus on retirement and legacy wealth protection.  

As the financial year nears its renewal this hard-to-reach audience will be reviewing their short and long-term investments, so right now is a key moment for wealth brands to communicate with them; a quality way to achieve this, (and with minimum message wastage) is via Boomerang’s network of digital screens in private health clubs and premium gyms:  David Lloyd and Nuffield Health. 

Members aged 35–54 in Boomerang’s premium health clubs and gyms are significantly more affluent than the UK average. They’re more likely to earn over £70,000, more likely to have £1,500+ in monthly disposable income, and 80% save money every month – rising to 94% for those with children. This is a cash-rich audience with strong financial discipline. 

Their investing behaviour reflects this maturity. One third already have more than £50,000 invested, while 20% have over £1 million in potential investible assets. Unlike younger gym-goers (who invest for short term income), this audience is investing primarily to grow retirement pots and protect accumulated wealth. 

This group remains highly engaged and active in managing their finances – 70% feel confident managing their own investments and 50% have used digital investment platforms.  Yet, despite significant wealth, 70% do not regularly consult independent advisors or wealth managers, creating a clear opportunity for those brands to educate, reassure and convert. 

But what makes this audience especially attractive to brands is intent. 57% plan to invest more money in the next 12 months, and they actively seek platforms that make it easy to buy and sell, offer strong protection policies, and provide low fees.  

Boomerang’s premium health club and gym network (of more than 390 venues) allows wealth brands to leverage the power of 500 high impact, full-motion digital screens delivering 26, impacts every two weeks.   

Article by Josh Bingham