Reach the next generation of investors via PureGym D6s.
As the financial year end approaches, we’ll see wealth management brands drive fresh messaging about ISAs, savings and investments, with a view to not only encouraging people to invest up to their limit this year, but plan for FY26/27.
For those aged under 35, this moment might be their first opportunity to invest, and although this may not be a huge sum, everyone must start somewhere! If this fledgling investor audience are the people your brand most wants to reach, then consider using Boomerang’s D6 media network across PureGym. The membership is the sweet spot for ambitious young professionals who earn more than the average 18–34-year-old, and have savings ready to invest.
Boomerang’s PureGym audience is financially ahead of the curve. Gym members aged 18–34 are more likely than the average UK 18–34 to be higher earners and to have meaningful disposable income. In fact, 63% save money every month, making them 10% more likely to save than the GB average. These behaviours show an audience already thinking long-term, even if they’re early in their investment journey.
While many are still fledgling investors, the intent is clear. Half of this audience has already used a digital investment platform, such as a trading app, and 70% are more likely than the average 18–34 to invest more in the next 12 months. Although their investment sweet spot around £20,000 the opportunity is there – 36% already have more than £50,000 in potential investible wealth, meaning there’s clear headroom for growth.
What are they looking for? They’re not investing for retirement (unlike older, wealthier audiences); they’re looking for income return to further their position in life – whether that’s to buy a property or just enhance their wealth. They value low fees, real-time portfolio tracking and intuitive apps – making them highly receptive to modern fintech, ISA providers, and entry-level wealth platforms.
For finance brands looking to reach fledgling investors, media efficiency matters – minimising message wastage is critical. Boomerang’s health and fitness network can achieve this outcome.
Our network of 330+ full-motion digital panels in 180+ PureGyms delivers the opportunity to reach more than 900,000 members every two weeks. Typically, members visit 2+ times a week, working out for an average of 90 minutes – delivering a high dwell time opportunity to engage the next generation of investors in a time and place that’s integral to their ambitious lifestyle.
Article by Josh Bingham
