Reach a family audience this Easter
With all this cold weather, we’re dreaming of warmer days and looking ahead to spring!
If you’re planning ahead too and looking to reach families over the Easter holiday period, we have a variety of networks that will enable you to do just that, whilst they are in their leisure time and more receptive to advertising messages.
Cinema Foyer Advertising
The Easter holidays are a key period for family-focused films, with blockbuster releases including the latest Fantastic Beasts and Sonic The Hedgehog 2 set to be released.
Cinemagoers’ spend an average of 20 minutes in the foyer during each visit, and with a significant increase in footfall expected over the Easter holidays, our cinema advertising offers brands a great opportunity to tap into the excitement of film, with multiple touchpoints throughout the cinemagoers’ experience.
Whatsmore, we are the leaders in cinema foyer advertising, with D6 opportunities in 85 cinemas across the VUE cinema, Empire and Showcase chains.
Our playcentre network offers a rare opportunity to reach parents and their children, when they are in their leisure time and away from the day-to-day routine. Our research shows that playcentre footfall increases by up to 65% during the Easter period, and with an average dwell time of 90 minutes, our playcentre network provides plenty of time for brands to make an impact.
Leisure Centre Advertising
At the heart of the local community, and with something for everyone, including swimming lessons and kid’s clubs, leisure centres have a lot to offer brands who are looking to reach a range of valuable audiences, including active families looking to make the most of their Easter holidays.
For more information on how this would work for your brand, please give us a call on 01252 368368 or request a call back by clicking here.