Samsung Galaxy Watch scores a  PB for this outstanding health & fitness campaign!

This highly targeted DOOH and ambient media campaign for Samsung Galaxy Watch9 and Ultra2 was made possible through Boomerang’s private health club and gym network and was planned and booked by Starcom and Publicis.

The month-long national activity is ran on more than 500 digital screens in David Lloyd Clubs and Nuffield Gyms and included the airing of two different D6 full-motion campaigns, promoting the features of the Galaxy Watch9 and the more premium-priced Galaxy Ultra2.

Additionally, across the Nuffield Gym locations, Samsung created an enhanced ambient media campaign targeting the fitness audience during their cardio workouts, with branded ‘wobblers’ placed on treadmills, rowing machines, bikes, cross-trainers and step machines.  The cardio suite take-over ensured visibility of the Samsung Galaxy Watch messaging in “the moment of sweat”, when those training are watching their stats, monitoring their goals and improving their PBs.

Samsung’s engaging and targeted strategy was backed by insights derived from first-party campaign research providing insights to the audience mindset and their heightened receptiveness to Samsung messaging within the health and fitness environment, and crucially, within the workout moment.