Cambridge top of the shops

A new study from Retail Destination has found that Cambridge is once again top of the Harper Dennis Hobbs retail vitality rankings.

Cambridge has again been named as the UK’s leading retail location according to a list scoring Britain’s best retail centres. The university city topped a list of 1,000 retail centres compiled by strategic retail property consultancy Harper Dennis Hobbs.

Cambridge – which also took first place in 2017 when the last Vitality Index was published – saw off competition from retail destinations in London, including Westfield London and Knightsbridge.

“We just saw a big opportunity in Cambridge, the population, the demographics, a lot of development, huge population growth – I think it’s the largest population growth in the UK currently,” L&G’s Fund Manager Tom Williams

Disposable income in Cambridge is 30% above the national average and, across the past year, consumer expenditure in the city grew +2%, above the national average.”

Market towns that dominate a small but affluent, and relatively rural catchment area, continue to score well – in many cases they are proving to have a ‘healthier’ high street than some large cities.

Boomerang Media are able to provide the perfect opportunity for both local and national business to be advertising in Cambridge and position their brand directly in front of local consumers whilst in a buying frame of mind. The Grafton Centre in Cambridge hosts our 4 high impact, full motion D6 screens across the mall, enabling brands to reach these highly desirable consumers at the last opportunity before the point of sale.

Benefits of Boomerang digital advertising:

  • Eye-catching HD LED screens, offering stand-out & cut-through
  • Located in high traffic areas, allowing multiple exposure & frequency build
  • Full motion dynamic content, can be uploaded & live within 30 minutes
  • In-venue content acts as an editorial thread, ensuring the displays are regularly referenced by your target audience

To find out more about our advertising in Cambridge opportunity, get in touch today.