Q1 2019 sees OOH grow by 6.8%

Outsmart the trade body for the Out of Home (OOH) industry has has announced its Out of Home revenue reported for the quarter January to March 2019. The report saw the total market grow by 6.8% year-on-year. Taking Out of Home revenues from £267 million in Q1 2018 to £285 million in Q1 2019.

The report, conducted by PwC, reveals that classic Out of Home continues to grow at a faster rate than previous quarters. With growth of 3.1%, and Digital Out of Home saw growth of 10.9%.

New data from Route demonstrates that the increased number of digital screens means digital generates 36% more impacts than it did 12 months ago. This means that over 1 billion impacts are now seen through digital out of home each week.

Justin Cochrane, Chair of Outsmart said: “The continued growth in Out of Home is a reflection of the trust advertisers have in the medium and its unparalleled effectiveness”

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