Our Destinations: Playcentres
Advertising in playcentres allows you to reach an active family audience with children up to 11 years, in an affordable, fun and safe environment. Playcentres are large purpose built play centres split into three key areas; over 5’s and under 5’s play areas and a café/lounge for parents. The majority also run after school and holiday clubs, as well as children’s parties.
You can access up to 1.5 million children and 1 million parents every month. 60% of parents in the UK visit a playcentre and deliver a varied demographic spread, with an average ABC1 profile of 57%. Playcentre media offers you the chance to influence the main household buyer as 98% of parent visitors are responsible for the weekly shop.