Leverage the September Peak in Gym Memberships to Target Active Individuals

September marks the second highest peak in new gym memberships

Planning an autumn campaign? Have you considered the upcoming peak in footfall across health and fitness venues?

September is like the new January as memberships peak again driven by new student memberships, back to school routines, nights drawing in and the countdown to the Christmas party season. Many people also look to reset their fitness goals after a summer of relaxation and indulgence – making it a great time to leverage higher footfall and engagement opportunities.

Our health and fitness networks offer a range of diverse targeting opportunities, whether you’re looking to reach audiences from a certain demographic or people who share motivations/beliefs that are relevant for your brand(s).

For example, according to YouGov, health and fitness members:

Access over 2.7 million member audiences across 625+ clubs within UK’s top chains


From David Lloyd, Pure Gym, Nuffield Health and more and media including vibrant D6 displays, vinyl branding opportunties to ambient sampling possibilities, gyms are a great place to get brands noticed at a time when audiences are in a captive mindframe.

  We can help you to identify the most suitable locations to meet your campaign objectives based on relevant audience insights and network expertise. Get in touch to find out more