Spring Forward with Shopping Malls

Why our shopping malls should be on your advertising media plans

Shopping mall audiences are making a steady recovery to what they were in 2019. According to the British Retail Consortium (BRC), shopping mall footfall increased by 11.7% in February (YoY), outperforming total UK retail footfall (+10.4% YoY), driven by the return of the office commute.

The benefits of our network of shopping malls

1. Excellent national coverage

    In their own right or to scale up a campaign.

2. Proximity to store

To remind consumers and convert to sales.

–  High frequency stores: Boots, Superdrug, Waterstones, GAME, etc.

–  Destination purchases: toys and games, telecoms, etc.

–  Entertainment: cinemas, dining outlets, etc.

3. Variety of formats

–  Including digital and static 6 sheets.

–  8 large format, vibrant landscape displays across 6 malls inc. Bluewater.

4. Affordable and Flexible

–  Target store level, day parts and/or day of the week.

Shopping centres are the place to go for a variety of engaging experiences from shopping and dining to entertainment, allowing you to reach a large and diverse audience with the intention to spend.

And these audiences want to be stimulated and inspired. According to YouGov, 51% of shopping mall visitors agreed that posters and billboards help them to become aware of new products & services.

Leverage enhanced footfall over the spring months

With spring/summer retail launches and key buying occasions such as Fathers Day in June, this is a great time to add our shopping malls to the mix.

Want to know how our shopping malls can help to amplify your marketing? Get in touch