Digital OOH advertising grows 30% in Q2

Digital out of home accounts for 46% of total Q2 revenue.

Outsmart, the trade body for the out of home (OOH) industry has announced that digital out of home advertising revenue reported for the quarter April to June 2017 has seen a significant 30% increase on Q2 2016. Digital now accounts for 46% of all out of home advertising revenue, an increase of 10 percentage points on Q2 2016.

The conversion of premium classic out of home sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in digital out of home.

Total out of home revenue for the quarter is up 1.7% year on year.

On a half yearly basis, the market is up 0.6% on H1 2016 as a result of the growth in Q2 this year. The growth also indicated that the out of home industry is in a strong position as it embraces the opportunities offered by technology.

Here at Boomerang, we have over 1,000 digital screens across our gyms, shopping malls, playhouses and golf clubs. Digital ooh advertising offers you the chance to reach your audience in a highly flexible and premium way.

Benefits of D6 advertising:

• Eye-catching HD LED screens, offering stand-out & cut-through
• Located in high traffic areas, allowing multiple exposure & frequency build
• Full motion dynamic content, can be uploaded & live within 30 minutes
• In-venue content acts as an editorial thread, ensuring the displays are regularly referenced by your target audience

Please get in touch to find out more about our digital opportunities, our team would love to hear from you!