Summer success in playcentres

Our clients have seen great results reaching families in the holidays.

We’ve had a great summer helping family advertisers reach their goals!

We helped get Boss Baby to number 1 in the DVD charts, Usborne get their first number 1 in the pre-school book charts and Flair launch a new toy range! All through our digital, 6-sheet and ambient opportunities in playcentres.

We’re now looking forward to helping more brands in the lead up to Christmas with our family advertising opportunities.

You can reach a high footfall of families during Christmas and October half term, allowing you to communicate with parents and children in the key present buying time.

• Reach 500,000 parents and 750,000 children every 2 weeks
• 93% of playcentre parents are responsible for the family shop
• 42% of parents do their Christmas shopping in October and November
• 51% of parents admit to still buying presents in December

Here’s how we helped achieve our client’s goals:

Boss Baby

Following the success of their campaign for the film release, Fox took advantage of the busy summer period to promote the DVD release. Full motion was utilised across our playcentre D6 screens, accompanied by activity sheets in a branded dispenser. The film went straight in at number 1 in the UK DVD chart, and stayed there for a further 3 weeks.

Spot

To build excitement around the ‘Where’s Spot’ lift the flap book, we positioned standees in key areas of the playcentre to encourage parents to take a photo of their children with Spot. Activity sheets were also distributed to engage children with the story.

Ben 10

To promote toys based on the popular TV series, Ben 10, to boys and their parents, Flair utilised eye catching full motion copy on our D6 screens. Activity sheets were also distributed throughout the playcentre to target children and parents in the cafe area during their down time.

The Nut Job 2

Following their campaign for the release of the first film, Warner wanted to promote The Nut Job 2, aimed at children aged 5-11. They used D6 screens and activity sheets to reach families. It was the 3rd highest children’s film at the box office in the week of its release.

That’s not my Unicorn

Usborne wanted to promote their picture book ‘That’s Not My Unicorn’ to parents of 2-4 year olds. They used eye-catching artwork on our D6 screens and the book reached the top of the charts with the number one spot in the pre-school children’s chart.

Our playcentre opportunity offers a range of high impact and ambient media formats to engage and influence families with young children aged 0-11 at a time when they are together and in a positive mind-set.

For more information please get in touch with the team or visit our playcentre page for more on our family advertising networks.