Bang & Olufsen

The challenge

Bang & Olufsen are a manufacturer of luxury electronics, specialising in high-end sound and televisions systems. They therefore wanted to reach a very affluent audience with a large disposable income.

What we did

David Lloyd and Nuffield Health were ideal for this as members earn an average salary of £70,000. We now work with 5 Bang & Olufsen stores across the country who run annual 6-sheet campaigns with in-club product demonstrations.