Chester Racecourse

The challenge

Chester Racecourse needed a media solution that enabled them to keep local race goers and the general public up to date with all of their upcoming meets and events.

What we did

With digital shopping centre advertising in The Grosvenor Centre in Chester, they were able to change their creative frequently throughout the year based on upcoming events and reach their target audience whilst in their leisure time.

The results

“Boomerang’s shopping mall digital advertising screens suit our marketing plans perfectly, we can update the creative multiple times throughout the year to support each race meeting and remain relevant for our local target audience throughout the year.” Stephanie Hughes – Head of Marketing