OSU
The challenge
Apple Cider Vinegar has burst onto the health market in recent months and OSU wanted to grab a share of the market.
What we did
They ran a series of brand ambassador sampling displays in our up-market health club network, supported with D6 activity, to drive trial and future purchase in the health & fitness market.
The results
Over 12,000 members tried a free sample, whilst 11,000 collected a leaflet & coupon as a result of the activity.