Just For Men

The challenge

Just For Men wanted to target an image conscious male audience aged 20-54 to launch their new ‘Control GX’ men’s shampoo.

What we did

We distributed mirror and shower vinyl’s across our gym network to reach their target audience in a more personal manor at relevant and contextual touch points throughout the gym.

The results

Post-campaign research showed the campaign increased brand awareness by 360%, spontaneous ad recall by 475% and consideration of purchasing by 43%,

Just for men ambient advertising in gym