The challenge

L’Oreal wanted to promote their Vichy slow ageing face cream in front of an image conscious, professional female audience.

What we did

They utilised our elite city health club pack, distributing samples in 20 of our London David Lloyd and Virgin Active clubs to encourage trial of the Vichy product.

The results

20,000 Vichy samples were delivered to the hands of their target audience across the 2 week campaign.

Slow age sampling in health club