42% increase in gym members’ spending
Gym goers spending increases by 42% in January and February.
January and February is a key time to target a huge number of motivated gym goers, when they are spending 42% more on social activities, new clothes and products.
The first 2 months of the year see a significant uplift in new members, and spending follows suit, according to data from Cardlytics, with gym goers spending habits seeing a significant increase in the first 8 weeks of their membership.
“This data shows that British consumers aren’t the only ones improving their figures, as UK retailers across the country benefit from a focus on fitness. A gym membership can lead to higher levels of spending across the board on social activities, new clothes and healthier products.” Jill Dougan, Managing Director of Cardlytics
Our health club network of 500 gyms let’s you tap into 2 million members at a time when they are most receptive and ready to spend. Our cost-effective media opportunities include high impact D6’s and 6-sheets as well as bespoke ambient, experiential and sampling campaigns.
Please get in touch to find out more, we would love to hear from you!