Reach shoppers this festive period

Shopping malls set for footfall peak this Black Friday & Christmas

Christmas is just around the corner, and the next few months present the busiest retail periods of the year with Black Friday & Christmas. Boomerang can get you close to consumers through our town centre and destination malls whilst footfall is at its peak.

Black Friday has become the second busiest retail period of the year in the UK, behind Christmas, with a staggering £1.1bn spent on Black Friday alone.

This doesn’t come as a surprise, since Black Friday revenue has risen 77% since 2013, and 2018 is set to be the biggest year yet as retailers set themselves up for a huge sales weekend.

With Christmas just over 2 months away, present shopping will soon be in full swing, and with 70% of Christmas shopping still taking place in a shopping mall, and 22% looking for gift inspiration while they shop, you can reach a high footfall of shoppers in a buying frame of mind and influence their final purchase decision.

November sees an increase in footfall of 7% with Black Friday and Christmas shopping, with December up a huge 17%.

Boomerang’s network of shopping malls create a fantastic opportunity to reach shoppers with high impact, dynamic digital screens, meaning campaigns can be tailored to suit a variety of needs & budgets with day-part and retail proximity packages available.

Benefits of Boomerang digital mall advertising:

  • Eye-catching HD LED screens, offering stand-out & cut-through
  • Located in high traffic areas, allowing multiple exposure & frequency build
  • Full motion dynamic content, can be uploaded & live within 30 minutes
  • Proximity packs can be tailored to target key retailers

Ad space fills up fast in this key retail period, so get in touch today if you’d like to take advantage of this opportunity.

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