Boss Baby

The challenge

20th Century Fox wanted ‘The Boss Baby’ to be the #1 kids film to watch over the Easter holidays.

What we did

With footfall in malls and play houses at a peak in the holidays, they ran multiple full motion dynamic copy, including a Mother’s Day theme, on our D6 screens to capture the attention of families whilst all together.

The results

The film went straight to #1 in the UK box office chart and grossed £8m in the first week of release.

Boss baby D6 advertising in playhouse