The challenge

Calpol wanted to be the number 1 brand for children’s cold and flu products during the winter months.

What we did

To communicate with parents at different touchpoints, table talkers and leaflets, with a coupon for their vapour plug in, were positioned in high dwell time areas, whilst 6-sheets and D6’s raised brand awareness.

The results

The vapour plug in product saw a 90% uplift in sales during February, the month in which the campaign ran.

Calpol ambient advertising in children's playhouse