David Walliams

The challenge

Harper Collins wanted to reach families to drive sales of David Walliams’ new book ‘The World’s Worst Children 2’.

What we did

D6 screens were utilised across our shopping mall network with Waterstones stores, using multiple creatives to encourage shoppers to buy a copy.

The results

The book went straight to #1 in the UK children’s book charts.

Shopping Mall D6 David Walliams