Diesel University advertising

The challenge

The Diesel “Diesel Island” campaign targeted fashion conscious University students and aimed to drive both increased footfall and sales into Diesel stores.

What we did

The activity was focussed on a strong image led money off coupon postcard designed to incentivise purchase, measure response and encourage social media engagement. The campaign also featured in cinemas around relevant films.

The results

“… it proved to be a fantastic way to reach university students in a novel & engaging way. Our promotion saw sales triple during the 3-week period of the campaign.” Sophie Matthews, Retail Marketing Manager for Diesel (London).