Dua Lipa

The challenge

On the weekend of Dua Lipa’s debut album release, Warner Music wanted to target a young audience at the weekend when they’re likely to be shopping.

What we did

Taking advantage of the weekend footfall peak, they ran a tactical weekend campaign on our D6 and iconic screens, using eye catching video content, in malls with an HMV to drive shoppers in-store.

The results

The album reached #5 in the UK album charts.

Dua Lipa D6 advertising to shoppers in shopping mall