The challenge

With winter approaching, Eurowings wanted to drive redemption of their winter deals on key European ski destination routes.

What we did

With 1 in 4 gym members having been skiing, gyms and our indoor ski centre pack provided the perfect platform to communicate, using digital and static 6-sheets, with an affluent audience likely to book a ski holiday.

The results

The campaign reached 1.2m active people across 2 weeks and subsequently Eurowings booked a second campaign burst.