The challenge

Fairy wanted to reach the main household shopper, at a time when they could easily absorb information, to promote their non-bio product.

What we did

Playcentres were the perfect fit as 93% of adult visitors are responsible for the weekly shop. Table talkers provided key info for parents to read, whilst D6 copy & mirror vinyls increased brand exposure throughout the venue.

The results

The campaign helped Fairy communicate and engage with 225,000 parents across a 2 week period.