Headline – Shopping Malls Digital

The challenge

To drive sales of Charlotte Crosby’s weight loss book ‘live fast, lose weight’ among a young audience who like to party and also want to live a healthy lifestyle.

What we did

Our shopping malls allowed Headline to reach their audience at the point of sale and drive them to purchase the book in store.

The results

Live Fast, Lose Weight reached number 14 in the UK book charts.