Jimmy Choo Malls advertising

The challenge

To promote the launch of Jimmy Choo’s first male fragrance ‘Man’ in a premium and affluent environment.

What we did

To reach their desired audience, Jimmy Choo took iconic and Walkway screens across our two most premium shopping malls Bluewater and the Bullring. Their creative featured well known Game of Thrones star Kit Harrington.

The results

Jimmy Choo reached 1.53 affluent shoppers in 2 weeks and the high quality of the screens reflected the quality of the brand.  

Jimmy choo iconic advetising in shopping centre