The challenge

Lucozade wanted to drive downloads and usage of their new sports app in a fitness focused environment.

What we did

They ran multiple copy on our Pure Gym D6 estate, using eye catching, gym related creative and details of wearable tech prize giveaways.

The results

The campaign reached 900,000 gym goers across the 2 week campaign.

Lucozade D6 advertising in health club running machines