Niall Horan
The challenge
Universal Music wanted to drive young shoppers into nearby HMV stores to pick up a copy of popular artist Niall Horan’s debut album ‘Flicker’.
What we did
They ran a digital 6-sheet, iconic and walkway campaign across our HMV malls pack over a weekend, when mall footfall is at a peak and young people are more likely to be shopping.
The results
The album reached #3 in the UK album charts!