To promote and drive trial of Nivea’s in shower moisturiser among an image and health conscious female audience.
What we did
Used high impact posters around the club and shower vinyls in the female changing room to communicate with women at key times. Sampling units were set up at reception encouraging members to trial the product.
Nivea reached a total footfall of 1.3 million women with over 1 million samples trialled by gym goers throughout the 2 week campaign.