The challenge

With a brand new interactive book aimed at young children to promote, Zulleon needed to connect with young families whilst parents were with their children in order to drive downloads of the app which accompanies the book.

What we did

Our playhouse network was the perfect fit, allowing Ooks to communicate with both parents and children. Colourful and eye-catching artwork ran across D6’s to attract the attention of young children, whilst A5 leaflets were placed in high dwell time areas, like the café, for parents to read, helping them drive downloads from a highly relevant audience.

The results

The campaign helped OOKS release the new book in front of 850,000 parents and young children across each 4 week burst.