Skins Health Club advertising
By educating consumers about compression sportswear’s positive effects on sporting performance & recovery, Skins aimed to increase it’s brand awareness & sales of sportswear.
What we did
Created multiple touch points promoting the 20-13 Challenge. PTs were given Skins kit and became ambassadors, supported by 10″ spots on our HD digital screens, Social Media (including MyPureGym App), standees and leaflets.
The 20-13 Challenge had over 20,300 participants. Awareness of Skins leapt from 30% to 77%, and sales increased by 43% during & after the challenge, with 78% surveyed saying they would strongly consider buying Skins sportswear.