The challenge

Skiworld wanted to drive bookings of their ski holiday packages for the upcoming 2017/18 winter season.

What we did

The UK’s biggest indoor snow centres provided the perfect environment for them to advertise to a highly relevant audience, using multiple copy on our ski pack D6 screens to reach an audience likely to book ski holidays.

The results

The campaign reached nearly 500,000 skiers in a holiday mindset throughout the 2 week campaign.