Sky Store Cinema Cards

The challenge

Sky wanted to reach film lovers to promote the new James Bond – Spectre – being available to pre-order on Sky Store.

What we did

Our cinema postcard racks were used to display highly engaging and collectable postcards and encourage word of mouth. Rack domination and full branding made the racks eye-catching and impactful.

The results

Spectre broke records as the highest ever pre-order release on Sky Store.

Spectre ambient advertising in a cinema