Sky Store Cinema Cards

The challenge

During the release of Star Wars: The Force Awakens, Sky wanted to drive Cinema-goers to pre-order the film in their Sky Store.

What we did

An engaging rack domination campaign ran across our entire Cinema estate, involving the distribution of 800,000 postcards. The cards featured a collectable set of Star Wars images making them highly relevant and eye-catching.

The results

The film is on course to break the record for the highest number of pre-orders.