The Killers

The challenge

Universal Music wanted to promote popular band The Killers’ latest album ‘Wonderful Wonderful’ to a CD buyer audience.

What we did

Our bespoke HMV malls pack of D6, iconic and walkway screens connected Universal with CD buyers whilst in close proximity to an HMV store, encouraging CD purchase at the point of sale.

The results

The album went straight to #1 in the UK charts and The Killers became the first international act to chart its first five studio albums at #1!