The Killers
The challenge
Universal Music wanted to promote popular band The Killers’ latest album ‘Wonderful Wonderful’ to a CD buyer audience.
What we did
Our bespoke HMV malls pack of D6, iconic and walkway screens connected Universal with CD buyers whilst in close proximity to an HMV store, encouraging CD purchase at the point of sale.
The results
The album went straight to #1 in the UK charts and The Killers became the first international act to chart its first five studio albums at #1!