The challenge

TRESemme wanted to reach image conscious women in a contextually relevant environment to promote their heat damage product range.

What we did

Our gym network allowed TREsemme to reach women at a time when they’re focused on their image and well being. Eye-catching and bright motion artwork was used across our highly impactful D6’s.

The results

The campaign helped TRESemme reach 900,000 females across the network in a creative and relevant context.