The challenge
20th Century Fox wanted to reach children and their parents whilst they’re together during the Easter holidays to drive sales of the DVD release of Trolls.
What we did
Our playhouses, malls and leisure centres connected Fox with the whole family unit. High impact 6-sheets and D6’s engaged the families and activity sheets sparked excitement with children and were a take-home reminder.
The results
The DVD went straight in at number one in the UK DVD sales chart in its first week of release!
