The challenge

Supporting the launch of their new cold water infused tea bags, Twinings wanted to get their product into the hands of a health conscious audience.

What we did

Our gym network captured their target audience whilst in a positive mindset & highly receptive. D6 screens, standees & 440,000 product samples encouraged trial of the product, whilst coupons ensured future purchase.

The results

Post campaign feedback proved gym members loved trying a sample of Twinings and getting money off with an exclusive coupon as samples were “flying out of the dispenser”.