Health & Fitness Industry Stronger Than Ever

Health & Fitness Industry Stronger Than Ever

A brand new report from Leisure DB has revealed the growing interest and investment in the health & fitness industry in recent years is showing no signs of stopping.

The 2019 State of the UK Fitness Industry Report reveals that the UK health & fitness industry is healthier than it has ever been. It has more gyms, more members and a greater market value than ever before. Several key milestones have been achieved over the last 12 months. The total UK membership has broken the 10 million mark and the industry is now worth more than £5 billion for the first time. The elusive 15% penetration rate has not only been reached but exceeded with it now standing at 15.6%. In the UK, 1 in every 7 people is a member of a gym.

The 2019 report highlights that the industry, over the 12 month period to the end of March 2019, has seen increases of 2.9% in the number of fitness facilities, 4.7% in the number of members and 4.2% in market value. The rate of growth for members and market value is higher than last year across the public and private sectors.

Pure Gym remain the UK’s leading private operators (by number of gyms and members) and in 2018, became the first operator to reach 200 clubs with 230 gyms.

Commenting on the figures, David Minton, Director of LeisureDB said: “As seen in the record-breaking figures from this report, the UK is enjoying a golden period of growth and exciting development across the fitness sector. It’s a great time to be working and reporting on the industry. As operators compete against the at-home fitness revolution, boutique studios and tech-enabled fitness, they must continue to provide more than just gyms; experiences are essential to hold customers attention. The last year has seen continued investment into ‘fitness-tainment’ and there is still plenty of opportunity for creativity and growth.”

Summary of Key Facts

  • The number of fitness facilities in the UK is up from 7,038 to 7,239 this year.
  • Total membership grew by 4.7% to 10.4 million.
  • Total market value increased by 4.2% to £5.1 billion.
  • The UK penetration rate passed 15% for the first time.

Our unique health & fitness advertising opportunities are the perfect way for brands to capitalise on this growing market and position your brand in front of millions of active individuals whilst motivated and receptive to advertising. To find out how it can benefit you, get in touch with us today.

Lynx Ambient OOH Media in Gyms
VUE advertising
OOH
advertising in cambridge