To promote the launch of Jimmy Choo’s first male fragrance ‘Man’ in a premium and affluent environment.
What we did
To reach their desired audience, Jimmy Choo took iconic and Walkway screens across our two most premium shopping malls Bluewater and the Bullring. Their creative featured well known Game of Thrones star Kit Harrington.
Jimmy Choo reached 1.53 affluent shoppers in 2 weeks and the high quality of the screens reflected the quality of the brand.