Nairn’s wanted to drive trial and brand awareness of their ‘Astro-Bites’ oatcakes across young children and their parents.
What we did
Distributed samples in floor dispensing units across playhouses, as well as activity and colouring sheets to engage children and act as a take home reminder of the brand.
We got 50,000 Astro Bites samples into the hands and homes of young families. Nairn’s are looking to run a further national campaign in the future.