Niall Horan

The challenge

Universal Music wanted to drive young shoppers into nearby HMV stores to pick up a copy of popular artist Niall Horan’s debut album ‘Flicker’.

What we did

They ran a digital 6-sheet, iconic and walkway campaign across our HMV malls pack over a weekend, when mall footfall is at a peak and young people are more likely to be shopping.

The results

The album reached #3 in the UK album charts!

Recent Campaigns