Q2 Out of Home figures up 1.5% YOY
Out of Home industry increases a further 1.5% YOY for Q2 2018
Outsmart, the trade body for the Out of Home (OOH) industry has announced that revenue reported for the quarter April to June 2018 saw the total market grow by 1.5% from £280 million in Q2 2017 to £284 million in Q2 2018.
The figures, collated by PwC, show Digital Out of Home (DOOH) saw a revenue growth of 6.4% year on year. Whilst the rate of growth is slower than previous quarters (17.9% in Q1), digital revenues account for a total of £134 million and represent 48% of total Q2 revenue.
The latest 2018 Route data shows that OOH continues to have a weekly reach of 98% among GB adults, whilst DOOH now reaches 62% of the UK population, equivalent to 32.3 million GB adults. In today’s fragmented media landscape, Out of Home continues to offer unrivalled reach and cut-through as advertisers utilise classic and digital to engage consumers when they are out and about.
“It is welcoming, but not surprising, to see Out of Home remain resilient at a time when other media face market challenges. Out of Home is an advertising medium that weathers economic conditions because of its enduring value. It makes brands famous, is demonstrably effective and is genuinely welcomed by consumers.”
Justin Cochrane, Chair of Outsmart
If you’d like to find out how OOH and DOOH can help your brand be noticed in front of your target audience, please get in touch today.