Boomerang hit the snow

Boomerang launch D6 screens across indoor snow centres.

Anyone who knows Boomerang will know that we love to ski! And we have taken our media in to 2 of the UK’s best snow centres in Xscape Milton Keynes and Xscape Castleford. The centres cater for ski enthusiasts and family days out, combining ski and leisure activities, restaurants, bars and retailer chains.

The Snozone at Milton Keynes and Castleford provide first-class indoor snow facilities for skiing and snowboarding, as well as providing snow experiences such as tubing, sledging, and family snow play sessions.

Adding to our existing D6 screens in the retail part of the centres, we have now launched D6’s in the Snozone allowing advertisers to reach an adventurous audience with a keen interest in or passion for skiing with no wastage.

You can reach a footfall of 442,000 every 2 weeks and screens are positioned in key areas in the Snozone including the entrance, boot collection, cafe and viewing areas.

Snozone visitors are 71% ABC1 meaning you will reach an affluent audience. 51% are aged 25-44 and 1 in 3 visitors are families and, with a high dwell time of 153 minutes, you will have plenty of time to communicate with your audience.

Benefits of D6 advertising:

  • Eye-catching HD LED screens, offering stand-out & cut-through
  • Located in high traffic areas, allowing multiple exposure & frequency build
  • Full motion dynamic content, can be uploaded & live within 30 minutes
  • In-venue content acts as an editorial thread, ensuring the displays are regularly referenced by visitors

Please get in touch or download our ski pack for more information.