Boomerang Launch Brand New Digital OOH Opportunity Across Nuffield Health

Boomerang Expands Premium Health Club Advertising Opportunity with New Nuffield Health Partnership

Boomerang Media is delighted to announce a new partnership and the latest extension of its UK premium health club DOOH offering having installed 92 large format HD screens across 46 Nuffield Health fitness and wellbeing clubs.

The screens will provide Nuffield Health with a state-of-the-art in club communication platform as well as showing hand-picked third party advertorial content to Nuffield Health’s members.

Boomerang will provide an end-to-end service managing the network infrastructure including scheduling and maintenance as well as providing media sales and content development work for Nuffield Health.

The network, which further increases our DOOH market leadership in both the UK premium and mid-market health & fitness sectors, will be open to advertisers from January 2020.

Boomerang Media’s Managing Director, Martin Smith said:

“We are delighted to have won the chance to work with Nuffield Health on this new initiative. It is an excellent addition to health & fitness portfolio, and we look forward to introducing advertisers to the Nuffield Health brand and opportunity.”

Holly Ainger, Acting Marketing Director, added:

“Nuffield Health is constantly trying to improve and develop the ways in which we communicate with our members. Our new partnership with Boomerang Media will assist in helping us more effectively educate and inform our members of all of the fantastic services and facilities on offer in club, in a digital and sustainable way.”

Boomerang Media operates DOOH media opportunities on over 2,200 digital screens in the health & fitness, cinema, shopping centre, leisure-centre, and play-centre consumer sectors.

If you’d like to find out more about positioning your brand to Nuffield Health’s fitness and wellbeing club membership, please head over to our Nuffield Health page or get in touch with Boomerang today.

About Nuffield Health

Nuffield Health is the UK’s largest healthcare charity, looking after people for more than 60 years. Today, we run a network of hospitals, medical clinics, fitness and wellbeing clubs and diagnostic units across the UK. We also support businesses in looking after their employees by operating their fitness and wellbeing facilities services.

Through our experts, we link our sites and services up to offer connected healthcare provision, including nutritional therapy, emotional wellbeing, occupational health, comprehensive health assessments, and personal training and hospital treatments. We also offer access to the largest network of physiotherapists outside of the NHS.

As a trading charity, we do not have investors or shareholders to answer to – our customers and patients come first. We invest all our income back into running and developing our health and wellbeing sites and services and pioneering new models of care and delivery so that more people can benefit. Just over 94% of our hospitals have been rated good or outstanding by independent regulators.